Deluxe: How Luxury Lost Its Luster
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NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know
“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek
“What Fast Food Nation did for food service, this book does for fashion.”—Los Angeles Times
Luxury was once available only to the rarefied, aristocratic world of old money. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations like LVMH, Kering, and Gucci, that focus on growth, visibility, brand awareness, advertising, and, above all, profits. Journalist Dana Thomas digs deep into the dark side of the luxury industry with this uncompromising look behind the glossy facade, to ask: How did luxury lose its luster?
From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes
Publisher : Penguin Books
Publication date : July 29, 2008
Edition : Reprint
Language : English
Print length : 384 pages
ISBN-10 : 0143113704
ISBN-13 : 978-0143113706
Item Weight : 12 ounces
Dimensions : 5.45 x 0.86 x 8.37 inches
Customers say
Customers find this book to be a great source of insight, with one review noting it serves as an excellent reference for luxury marketers. Moreover, the writing is beautifully crafted, with one customer mentioning it reads like a new book today. Additionally, they appreciate its historical content, with one review highlighting its comprehensive coverage of the luxury business, and find the storytelling engaging.
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